Storytelling workshop with the students of the Tourism Marketing course

The students of the Tourism Marketing course had a meaningful learning experience during a visit from Professor Esmarlin Moreta, a renowned communication strategist and facilitator at our School of Art and Culture, who led a specialized storytelling workshop.

Throughout the session, students explored key tools for creating strategic and emotionally impactful content, gaining insights into persuasive writing, digital narratives, and communication formulas aimed at specific goals such as product sales, increasing engagement, or generating social impact.

The activity was designed to strengthen the communication skills of future marketing professionals, providing them with resources applicable to today’s digital environment and to the demands of the hospitality and tourism sector, helping them face market challenges with creativity and strategic thinking.

Storytelling is not just a creative tool—it is a powerful strategy to connect with people and stir emotions in favor of a brand, cause, or product.