With the purpose of complementing academic training and bringing students closer to current trends in strategic communication, students of the Tourism Advertising and Promotion course participated in a lecture on branding, given by Rafael Chaer, designer, creative, and strategist, as well as a professor at the School of Art and Culture.

 

During the meeting, participants explored the fundamental principles of brand building and its role in generating value for products and services. Through practical examples and experiences linked to the creative world, Chaer shared tools and reflections on how brands influence public perception, contribute to differentiation, and strengthen positioning in increasingly competitive markets.

 

Likewise, the relevance of branding within the tourism industry was addressed, highlighting how a well-defined brand strategy can become a differentiating element capable of effectively connecting with audiences and boosting the promotion of destinations, experiences, and services.

 

This initiative allowed students to strengthen their competencies in strategic communication and understand the importance of integrating creativity and planning into the development of innovative proposals for the tourism sector.

 

Through this type of academic activities, the institution reaffirms its commitment to comprehensive education, promoting learning spaces that enrich the educational experience and prepare future professionals to respond to the challenges and opportunities of today’s work environment.